The CVS ExtraCare loyalty program, with its millions of members, is a crucial driver of customer engagement and sales. However, user feedback consistently revealed that the existing coupon design was confusing and informationally dense, contributing to a sense of overwhelm within the already complex loyalty program. This presented a significant opportunity to improve the user experience by redesigning the coupons to be clearer, more visually appealing, and easier to understand. A successful redesign could lead to increased coupon usage, greater customer satisfaction, and ultimately, stronger engagement with the ExtraCare program and higher sales.